![]() The Big Screen is Back initiative was launched on April 25 at the Academy Awards pre-show, with a commercial featuring Matthew McConaughey. That number marks a record high since the COVID-19 pandemic shutdown began in March 2020, according to the National Research Group (NRG). Get Out and The Purge producer Jason Blum.Īs of Sunday, 70 percent of Americans say they are “very” or “somewhat” comfortable seeing movies on the big screen.NATO Chairman and Marcus Theaters CEO Rolando Rodriguez.Star Wars: The Force Awakens director J.J.Ryan Reynolds, who will star in Disney and 20th Century Studios’ Free Guy on August 11.Dwayne Johnson, who will star in Disney’s Jungle Cruise on July 30.Jennifer Hudson, who will star in the August 13 Aretha Franklin biopic Respect.Chu, who screened an eight-minute clip from the June 11 theatrical release. Arnold Schwarzenegger who said, “I wouldn’t be here if it weren’t for the theaters.”.The event was part of The Big Screen Is Back initiative from the National Association of Theatre Owners (NATO), the Motion Picture Association (MPA), studios, and exhibitors. ![]() Movie stars, directors, and executives presented exclusive sneak peaks of their upcoming projects and filmmaker conversations at the AMC Century City 15 in Los Angeles this week. Courtesy: 'The Big Screen Is Back' initiative.
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